The whisper before the headline. Soft Launch is a sheer light pink that gives just enough color to look like “your lips, but better.” Perfect for days when you want a touch of polish without looking like you tried.
 
How to Use
Swipe on, starting at the center and gliding outwards. Wear alone for glossy perfection or layer over your fave lipstick. Reapply whenever you want a little extra glow.
 Pro tip: Define first with our $10 Lip Liner deal, then gloss it up for the ultimate pout.
 
Why You’ll Love It
 Plumps & smooths without the stick
 Glassy, high-shine finish
 Mild tingle = magic happening
 Hydrates while you shine
 Works solo or as a topper
 
Gloss Goals
Morning Glow: Coffee run + SHINE = main character energy.
Night Out: Over a bold liner for max impact.
Overnight TLC: Dab on before bed for pillow-soft lips.
Custom Color: Mix with matte lipstick to create your own shade.